Home Decor Store, an emerging online retailer specializing in stylish and affordable home decor items, sought to establish a strong presence on Amazon. With no prior experience in e-commerce, they needed a partner who could provide comprehensive business planning and management services to ensure a successful market entry. E-commerce 360 Services was engaged to handle the end-to-end process of launching and managing their Amazon business.
Challenges
Navigating the complexities of registering and setting up a business on Amazon, including account verification and compliance with Amazon’s policies.
Conducting thorough market research to understand the competitive landscape, identify trends, and gauge consumer preferences in the home decor category.
Creating compelling and detailed product listings that adhere to Amazon's guidelines and attract potential buyers.
Ensuring all product listings are optimized with relevant keywords to improve visibility in Amazon's search results.
Designing and managing cost-effective Pay-Per-Click (PPC) campaigns to drive targeted traffic to product listings.
Developing a robust inventory management system to avoid stockouts and overstock situations, ensuring timely fulfillment of orders.
Assisted Home Decor Store with setting up their Amazon Seller Central account, completing all necessary verifications, and ensuring compliance with Amazon’s policies.
Conducted in-depth market research to identify key trends, customer preferences, and competitor strategies in the home decor market on Amazon.
Developed high-quality product listings with detailed descriptions, professional images, bullet points, and relevant keywords to enhance attractiveness and search visibility.
Implemented SEO strategies for each product listing, including keyword optimization, backend search terms, and enhanced brand content (A+ Content) to improve organic search rankings.
Designed and launched targeted PPC campaigns using Amazon Advertising, focusing on high-conversion keywords and demographics to maximize ROI.
Set up an efficient inventory management system, integrating Amazon’s FBA (Fulfillment by Amazon) services to ensure seamless inventory control and timely order fulfillment.
Smooth and successful registration and launch on Amazon, establishing a professional and compliant online store.
Gained valuable insights into market trends and customer preferences, enabling strategic product positioning and competitive pricing.
SEO-optimized product listings led to a 200% increase in organic search visibility on Amazon within the first three months.
Achieved a 150% increase in sales through effective PPC campaigns, driving high-quality traffic and conversions.
Increased customer engagement and retention, with a 30% rise in repeat purchases and positive reviews.
Implemented an efficient inventory management system, reducing stockouts and overstock situations, and ensuring timely order fulfillment through FBA.
